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adidas Media Day SS2012 – 16 March 2012

On March 16th BARS advertising organized adidas Media Day, presenting the upcoming SS12 collection. Editors and journalists from the leading sport, fashion and lifestyle magazines, dailies, weeklies, radio, TV and digital media were hosted in the impressively branded with adidas products and visuals Crash club to have a first glimpse of the highlighted products for the next season. The guests enjoyed a short adidas SS12 presentation, followed by an exciting fashion dance show, elegant cocktail and adidas special guests, the artist Vesela Boneva & DJ Svetlin Kuslev entertained the guests with funky music.


adidas Eurocup 2012 – 2 December 2011

On December 2nd, we organized for adidas Bulgaria the presentation of the Official Match Ball for Euro 2012 at a glamorous ceremony in Serdika Center. The honorary hosts of the event were the ambassadors of Poland and Ukraine – H.E.Mr. Leszek Henslel and H.E. Mr. Mykola Baltazhi, who talked about the readiness and emotion with which their countries will welcome the participants in the big football tournament in 2012. The event was broadcasted live on the Bulgarian National Television. adidas brought together representatives of leading media and reps of the embassies of the Euro 2012 participating countries in Bulgaria. With bated breath the guests watched the tournament finals draw, which was broadcast live from Kiev and could hardly wait for the big secret to be revealed - the Official Match Ball adidas Tango 12. Among the special guests of the event was the football legend Emo Kostadinov, who unveiled the gigantic 3-metre high model of the Tango 12 and was delighted to demonstrate the qualities of the most tested adidas ball in the history of the football giant. At the same time in Kiev, adidas and UEFA presented the adidas “Tango 12”, the Official Match Ball for the UEFA EURO 2012™ to the whole world.


adidas Editors day FW2011 – 11 October 2011

On October 11th BARS advertising organized adidas Editors Day, presenting the new adidas web site news.adidas.com and the upcoming FW11 collection. Fashion bloggers, journalists, stylists, fashion and sport editors from the leading media were hosted in the artistic and cozy atmosphere of private club Adi’s cook & book to have a first glimpse of the highlighted products for the next season. The guests enjoyed a short adidas FW11 presentation, followed by an exciting fashion show and elegant cocktail.


adidas is all in party – 16 March 2011

On March 16th, 2011, the sports giant adidas launched the biggest global brand campaign – 'adidas is all in'. The party was held in the Archaeological Museum in Sofia – an extremely colorful place with century-old history. The event was organized by BARS Advertising, presenting all sub-brands of adidas: Sport Performance, Originals and Sport Style. The show consisted of modern and classic ballet, basketball and football players, break dancers, yoga and professional models. The branding and the visual effects in the museum brought extraordinary feeling to the show which was felt by both audience and performers. The party mood was carried outside the location when the boys from Space Dunkers heated the atmosphere additionally with their spectacular basketball show. For a perfect end of the night – all guests joined at Yalta Club, where the king of the melodic house music – DJ Sandy Rivera was exclusively performing for adidas.


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adidas Originals Street Party – 3 June 2010

On 3th of June BARS organized the first adidas Originals Street Party. The event took place at NDK, next to Lovers Bridge and gathered over 1200 people. The program consisted of skate/blade, bike and parcour demonstrations, on the professional skate ramp, fallowed by amateur performances. Yo-yo, poi and heck performers attracted the audience. Vespa fans, free style and break dancers from Own Beat cheered the guests. Many gifts from adidas, tattoos, face painting; photo and etc. accomplish the activities.
An elegant cocktail was arranged for the journalists on one of the NDK terraces so they had the perfect spot to watch the activities.
DJ Feelgroove и Emil Prize performed life DJ session all the time. The Originals Party finished with releasing of 20 sky lanterns which spread the adidas trefoil over Sofia.

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adidas Vespa Parade – 15 May 2010

On May 15, Saturday BARS organized for adidas - Vespa Parade. Participants were over 25 Vespa fans, joining the event. Branded with adidas the legendary Vespa scooters attracted the attention of the people and enjoyed their generous greeting. The parade started from adidas Orignals Store at Alabin str. and continued trough the main capital boulevards. This was the beggaring of the Vespa fan club as well.

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adidas Vespa Activation - April 2010

During the third and forth week of April, 2010 BARS organized for adidas adiVESPA Original Experience. The installations were situated at the central sites in proximity to the adidas Originals own & SP stores. adidas Originals customers were invited to have a photo shot with the adiVESPA wall. They picked up their personal picture at adidas Store in a branded Vespa photo frame. Customers participating in the photo sessions got a limited-edition 10% discount voucher.

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adidas F50 – 8 October 2009

On October 8th BARS organized the official launch of adidas latest football boot model F50i in Bulgaria. The event took place infront of NDK. Special guest of the event was Bulgarian football national team striker and Manchester City star Martin Petrov, who received also his own signature boots by adidas. Martin demonstrated the F50 advantages on the pitch of the special F50i speed station, while playing with people from audience. Of course there were many surprises and gifts, including a pair of F50 boots signed by Lionel Messi. BARS was responsible for the creative concept and organization of the event, production of all print materials, location branding and catering.

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adidas Editors Day - 23.07.2009

On June 23-rd BARS advertising organized adidas Editors Day, presenting the upcoming FW09 collection. Journalists, stylists, fashion and sport editors from the leading media came to the renewed adidas showroom to have a first glimpse of the highlighted products for the next season. The guests enjoyed a short adidas FW09 presentation, followed by a fashion show and elegant cocktail.

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adidas Sport Performance Centre – November 2008

Bars organized the the official event for the opening of the adidas New Fashion and Sports Store in the Heart of Sofia.
Three stripes – three champions. That was the basic concept of the launch of the adidas Sport Performance Centre in downtown Sofia. The Olympic wrestling finalist Stanka Zlateva, the captain of Bulgaria's national basketball team – Todor Stoykov and the new European heavyweight boxing champion – Kubrat Pulev cut 3, rather than the traditional 1, ribbons, to kick off the opening party of the newest and biggest fashion and sports store of adidas in Bulgaria up to date.
The three-stripes theme was present throughout the night - starting with the performance of the three rhythmic gymnasts, raising the triple ribbon cut by the champions, to the three-stripes-shaped lights, allowing members of Bulgaria's sports elite and highlife to enjoy the latest products of the Sport Performance, Originals, Stella McCartney and Missy Elliot lines. Some celebrities as Maria Ilieva, Nina Nikolina, Lilana, Krasimir Todorov from D2, etc. was notices at the party as well.

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Celebrate Originality Fashion Show – November 23.11.2005

BARS organized “Celebrate Originality” - fashion show and DJ party in one – first event in Bulgaria of the sport giant adidas. The accent of the show was on Respect M.E. and Originals collections FW05/ SS06, presented from top models in the famous Chervilo Club. Special guests was Miro and Galia from Karisma. DJ Doncho warmed up for the guest with techno music while break dancers amazed with their skills. High interest for the event showed media and fashion stylists.

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Celebrate Originality Fashion Show – November 23.11.2005

BARS organized “Celebrate Originality” - fashion show and DJ party in one – first event in Bulgaria of the sport giant adidas. The accent of the show was on Respect M.E. and Originals collections FW05/ SS06, presented from top models in the famous Chervilo Club. Special guests was Miro and Galia from Karisma. DJ Doncho warmed up for the guest with techno music while break dancers amazed with their skills. High interest for the event showed media and fashion stylists.

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adidas Porsche Photo session – April 2007

BARS organized Photo session for the new collection adidas Porshe Design, published in MAX magazine. Photograph studio MEM, stylist Kristina Simidchiyska, venue – Porsche Showroom.

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Celebrate Originality Fashion Show – November 23.11.2005

BARS organized “Celebrate Originality” - fashion show and DJ party in one – first event in Bulgaria of the sport giant adidas. The accent of the show was on Respect M.E. and Originals collections FW05/ SS06, presented from top models in the famous Chervilo Club. Special guests was Miro and Galia from Karisma. DJ Doncho warmed up for the guest with techno music while break dancers amazed with their skills. High interest for the event showed media and fashion stylists.

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