Audi Lady Q3 Experience day - November 2011
On November 5th 2011 BARS organized an exclusive event and test drive of the new model Audi Q3 for popular and business ladies. AUDI offered to the ladies a special relaxing day in Hotel RIU Pravetz to escape from the daily routines and to personally experience the Q3 features as well as exclusive entertainment – adidas by Stella McCartney Fashion show and Perfume degustation. The agency was responsible for design and production of invitations, decoration of location, organization of event, entertainment program, gala lunch and golf lessons for the guests.
Audi Test Drive Weekend - A6, A7, Q5, Q7 - June 2011
On June 18th – 19th 2011 BARS organized a test drive Sofia-Petrohan for Audi A6, A7, Q5 and Q7. The agency was responsible for design and production of invitations, decoration of Porsche Sofia Zapad Showroom, organization of catering for the guests.
Audi A3/A4 Test Drive Week - June 2011
On June 10th 2011 BARS organized decoration of Porsche Sofia Zapad Showroom, catering services, design and production of print material for Audi A3/ A4 Test Drive Week. The campaign was supported by Internet campaign in the social network Facebook and distribution of invitations via Direct Mailing.
Audi A1 Test Drive
On October 25th BARS organized A1 area decortion and supporting media campaign for Audi A1 Test Drive Week. The campaign included inserts in newspapers and magazines, Fame Cards, distribution of flyers in Gyms, Beauty Salons and Fashion Stores.