On March 16th BARS advertising organized adidas Media Day, presenting the upcoming SS12 collection. Editors and journalists from the leading sport, fashion and lifestyle magazines, dailies, weeklies, radio, TV and digital media were hosted in the impressively branded with adidas products and visuals Crash club to have a first glimpse of the highlighted products for the next season. The guests enjoyed a short adidas SS12 presentation, followed by an exciting fashion dance show, elegant cocktail and adidas special guests, the artist Vesela Boneva & DJ Svetlin Kuslev entertained the guests with funky music.
In December 2011 BARS organized for AstraZeneca Bulgaria a charity campaign against breast cancer. Famous international and local celebrities supported the initiative and signed pink T-shirts. The unique T-shirts were exposed in the beginning of December in Serdika Center. On December 6th a press-conference was organized, followed by the charity auction on December 7th in Hilton Hotel Sofia. Many businessmen and business ladies participated at the auction and were bidding for the unique pink T-shirts. The raised funds were officially donated to the “Fight against Cancer” Foundation. BARS developed the campaign concept, design and production of invitations, print material and decoration of location, and conducted the whole campaign.
On December 2nd, we organized for adidas Bulgaria the presentation of the Official Match Ball for Euro 2012 at a glamorous ceremony in Serdika Center. The honorary hosts of the event were the ambassadors of Poland and Ukraine – H.E.Mr. Leszek Henslel and H.E. Mr. Mykola Baltazhi, who talked about the readiness and emotion with which their countries will welcome the participants in the big football tournament in 2012. The event was broadcasted live on the Bulgarian National Television. adidas brought together representatives of leading media and reps of the embassies of the Euro 2012 participating countries in Bulgaria. With bated breath the guests watched the tournament finals draw, which was broadcast live from Kiev and could hardly wait for the big secret to be revealed - the Official Match Ball adidas Tango 12. Among the special guests of the event was the football legend Emo Kostadinov, who unveiled the gigantic 3-metre high model of the Tango 12 and was delighted to demonstrate the qualities of the most tested adidas ball in the history of the football giant. At the same time in Kiev, adidas and UEFA presented the adidas “Tango 12”, the Official Match Ball for the UEFA EURO 2012™ to the whole world.
On November 5th 2011 BARS organized an exclusive event and test drive of the new model Audi Q3 for popular and business ladies. AUDI offered to the ladies a special relaxing day in Hotel RIU Pravetz to escape from the daily routines and to personally experience the Q3 features as well as exclusive entertainment – adidas by Stella McCartney Fashion show and Perfume degustation. The agency was responsible for design and production of invitations, decoration of location, organization of event, entertainment program, gala lunch and golf lessons for the guests.
adidas Editors Day FW2011 - 11 October 2011
On October 11th BARS advertising organized adidas Editors Day, presenting the new adidas web site news.adidas.com and the upcoming FW11 collection. Fashion bloggers, journalists, stylists, fashion and sport editors from the leading media were hosted in the artistic and cozy atmosphere of private club Adi’s cook & book to have a first glimpse of the highlighted products for the next season. The guests enjoyed a short adidas FW11 presentation, followed by an exciting fashion show and elegant cocktail.
infarct.bg - 20.09.2011
On 20.09.2011 started the advertising campaign for promoting the new web site www.infarct.bg of AstraZeneca Bulgaria. The campaign is supported by ATL (TV, press, OOH, internet) and BTL (leaflets and posters).
Audi A3/ A4 Test Drive – June 2011
On June 10th 2011 BARS organized decoration of Porsche Sofia Zapad Showroom, catering services, design and production of print material for Audi A3/ A4 Test Drive Week. The campaign was supported by Internet campaign in the social network Facebook and distribution of invitations via Direct Mailing.
Topping-out ceremony – June 2011
On June 8th 2011 BARS organized topping-out ceremony at the construction site of Todor Alexandrov Offices. The agency developed concept and design of all print material, organized production of branding materials and give-aways, catering, design, production and distribution of invitations, preparation of guest list. The event was attended by the Austrian Ambassador, the Austrian Commercial Counsellor to Bulgaria, business partners and journalists from the leading media.
Credit SME from CIBANK – May 2011
BARS developed a creative concept for promoting of credits for small and medium enterprises. The campaign is supported by ATL (TV, press, OOH, Internet) and print materials (posters and leaflets).
adidas is all in party
On March 16th, 2011, the sports giant adidas launched the biggest global brand campaign – 'adidas is all in'. The party was held in the Archaeological Museum in Sofia – an extremely colorful place with century-old history. The event was organized by BARS Advertising, presenting all sub-brands of adidas: Sport Performance, Originals and Sport Style. The show consisted of modern and classic ballet, basketball and football players, break dancers, yoga and professional models. The branding and the visual effects in the museum brought extraordinary feeling to the show which was felt by both audience and performers. The party mood was carried outside the location when the boys from Space Dunkers heated the atmosphere additionally with their spectacular basketball show. For a perfect end of the night – all guests joined at Yalta Club, where the king of the melodic house music – DJ Sandy Rivera was exclusively performing for adidas.
On 9.02.2011 started the advertising campaign for promoting the new web site www.nexilini.bg of AstraZeneca Bulgaria. The campaign is supported by ATL (TV, press, OOH, internet) and BTL (leaflets and posters).
Serdika Offices Event
In October BARS organized an Event at Serdika Offices for presenting the project and the investor. Bars developed and realized Serdika Offices ATL activities: Press and Internet campaigns.
Kasko Active - 12.07.2010
BARS developed a creative concept for the campaign KASKO ACTIVE – 25% bonus for accurate drivers. The agency created and produced TVC and key visual. The campaign is supported by ATL (TV, press, radio, outdoor).
Ground breaking - 23.06.2010
On June 23rd 2010 BARS organized ground breaking ceremony at the construction site of Todor Alexandrov Offices – the new office project in the center of Sofia. The event was attended by representatives of the investor Immorent, the Austrian ambassador in Bulgaria, business partners, representatives from the municipality and journalists from the leading media. The agency developed the concept of the event and was responsible for the organization and branding – design and production of print materials and give-aways, preparation of the guest list, distribution of invitations, catering.
adidas Originals Street Party – 3 June 2010
On 3th of June BARS organized the first adidas Originals Street Party. The event took place at NDK, next to Lovers Bridge and gathered over 1200 people. The program consisted of skate/blade, bike and parcour demonstrations, on the professional skate ramp, fallowed by amateur performances. Yo-yo, poi and heck performers attracted the audience. Vespa fans, free style and break dancers from Own Beat cheered the guests. Many gifts from adidas, tattoos, face painting; photo and etc. accomplish the activities.
An elegant cocktail was arranged for the journalists on one of the NDK terraces so they had the perfect spot to watch the activities.
DJ Feelgroove и Emil Prize performed life DJ session all the time. The Originals Party finished with releasing of 20 sky lanterns which spread the adidas trefoil over Sofia.
Opening Campaign - 15.03.2010
On March 15th 2010 was the Grand Opening of Serdika Center - the new fashion mall in Sofia. BARS was responsible for the development of creative concept, design and production of invitations and print materials for the Opening campaign, support of the event, organization of press-conference for the foreign journalists. The Opening campaign is supported by ATL (radio, press, OOH) and BTL (print materials and indoor advertising). The agency is developing also the creative strategy for the follow-up campaign and will support all marketing activities in Serdika Center.
Charity Campaign – Choose To Help –07.12.2009
BARS created the design of Charity campaign web site “Choose To Help” as part of the Raiffeisen BANK initiative for collecting a donations. www.izberi.rbb.bg
Press Conference - 29.09.2009
On September 29th BARS organized Serdika Offices Press Conference in Grand Hotel Sofia. The press conference was attended by representatives from the leading print and electronic media. BARS was responsible for the creative concept and organization, more specifically – design and production of invitations and print materials, location branding and catering. In October started Serdika Offices launch campaign: press, outdoor and internet.
Saving Account – 07.08.2009
BARS developed creative concept for Saving Account of Raiffeisen BANK. The campaign was supported by ATL (TV, press, OOH) and BTL (leaflets, posters, POSM )
Deposit – 11.03.2009
BARS developed creative concept for Deposit of Raiffeisen BANK. The campaign was supported by ATL (TV).