Categories

Lottery - 2011

Sedika Center is organizing a lottery for its clients with a prize – a trip to a different exotic destinations for two persons every month. The campaign is supported by ATL (radio) and BTL (print materials and indoor advertising).

SALE – January 2011

BARS developed creative layouts for Winter SALE campaign in Serdika Center. The campaign is supported by ATL (radio, press) and BTL (indoor advertising).

Astrology in Serdika Center – January 2011

In the beginning of January the clients of Serdika Center have the possibility to become their free personal horoscope from Oksana Stancheva. BARS developed creative concept for indoor advertising and ATL campaign (radio).

Christmas Campaign - November 2010

BARS developed creative concept for Serdika Center Christmas Campaign. It is supported by ATL (OOH, press) and BTL (print materials and indoor advertising).

Gourmet - October 2010

BARS developed creative concept for Gourmet Week in Serdika Center. The campaign is supported by ATL (radio) and BTL (print materials and indoor advertising).

Autumn Campaign - October 2010

The campaign is supported by ATL (press, OOH) and BTL (indoor advertising).

Formula 1 - September 2010

BARS developed creative concept for Formula 1 Event in Serdika Center. The campaign is supported by ATL (radio, press, OOH) and BTL (print materials and indoor advertising).

New Collection - September 2010

BARS developed creative concept for the Autumn campaign in Serdika Center. The campaign is supported by ATL (press, OOH) and BTL (print materials and indoor advertising).

Summer Vacation - August 2010

BARS developed creative concept for the entertainments for children organized in Serdika Center. The campaign is supported by ATL (radio) and BTL (print materials and indoor advertising).

Lottery - July-December 2010

Sedika Center is organizing a lottery for its clients with a prize – a trip to a different European city for two persons every month. The campaign is supported by ATL (radio) and BTL (print materials and indoor advertising).

Sale - July 2010

BARS developed creative concept for the Summer Sale campaign in Serdika Center in July 2010. The campaign is supported by ATL (radio, OOH) and BTL (print materials and indoor advertising).

100 Days SERDIKA CENTER - July 2010

In the first days of July Serdika Center celebrated 100 days after its opening with entertaining games and a lot of prizes for the clients. BARS developed creative concept for the activities organized in Serdika Center. The campaign is supported by ATL (radio) and BTL (print materials and indoor advertising).

World Cup - June 2010

BARS developed creative concept for the activities in Serdika Center during the World Cup. The campaign is supported by ATL (radio, OOH) and BTL (print materials and indoor advertising).

Beauty Week - May 2010

BARS developed creative concept for the campaign Beauty Week - special offers and promotions for make-up and hair. The campaign is supported by BTL (print materials and indoor advertising).

Phaenomenta - May 2010

Serdika Center organized an interesting exhibition for its clients – Phaenomenta: “Discover the world of the natural phenomena”. BARS developed creative concept for the event. The campaign is supported by ATL (radio, OOH, press) and BTL (print materials and indoor advertising).

Opening Campaign - 15.03.2010

On March 15th 2010 was the Grand Opening of Serdika Center - the new fashion mall in Sofia. BARS was responsible for the development of creative concept, design and production of invitations and print materials for the Opening campaign, support of the event, organization of press-conference for the foreign journalists. The Opening campaign is supported by ATL (radio, press, OOH) and BTL (print materials and indoor advertising). The agency is developing also the creative strategy for the follow-up campaign and will support all marketing activities in Serdika Center.

Christmas Party - December 2008

On December 5th 2008 BARS organized a Christmas party and a cooking competition for the neighbours of Serdika Center. The agency was responsible for the planning and the organization of the event. The famous Bulgarian master cook Uti Buchvarov was invited to be a moderator. He made a cooking show and prepared a big fish for the guests. Background Christmas music entertained the people. Santa Claus handed over goody bags to the guests when leaving.